Ajay Tripathi

Ajay Tripathi

Managing Partner

Ajay Tripathi was bitten by a Creative Bug at a very young age. And he has proudly worn the cape of the CreativeMan ever since.

With 16+ years of experience across the digital realm, the CreativeMan of Ideatelabs, Ajay Tripathi started his career at Balaji Telefilms and worked his creative magic as their Graphic Head for 3.5 years.

Looking for a bigger adventure, he joined Ideatelabs then known as WebPercept, and worked his way through the ranks – consistently and creatively demonstrating that “With Great Power comes Great Productivity.”

His unparalleled expertise in Mobile, Augment Reality and Virtual Reality along with his unmatched digital and video experience empowers him to present a holistic yet SuperCreative solutions to his clients.

Shama

Shama

Business Head IP’s

Shama’s professional career spanning 17 years has taken her through various aspects of the media & entertainment industry & robust multinational companies. She has engaged with brands as an advertising solution provider & have cherished every moment.

In her years of work experience, she has learnt how to anticipate needs and translate it into the company’s norms and policies. Her work has never remained limited to sales or branding but acted as a bridge between the client, the content, the sales, the creative, and production.

She’s a proactive leader and a planner with expertise in strategic planning, market plan execution, account management, pre-sales efforts with skills in management, competitor and market analysis, staffing and targeted marketing.

An Out-of-The-Box thinker with a proven track record of increasing revenues, establishing networks, streamlining workflow and creating a team work environment and a skilled communicator with exceptional skills and abilities in forging business partnerships.

Porus

Porus

Creative Head

With over 20 years in advertising, he has a rich experience that comes from working across product categories and advertising agencies.

During his career, he worked on prestigious brands of Unilever, Proctor & Gamble, Colgate-Palmolive, Jet Airways, Indian Express Group, Thomas Cook, Airtel, DHL, Qatar Airways, Indian Oil, World Kitchens, Daikin and, more recently in Kenya, on Kenya Tourist Board, Wrigley’s, Crown Paints, Mabati Rolling Mills, Kapa Oil Refineries and Cadbury’s, among others.

These years have made him a strategic thinker, a people’s person, a closet graphic designer, an impassioned teacher and, above all… less of an advertising person; more of a consumer.

Sachin

Sachin

Head Media Planning and Buying

With 15 years of strong working experience in digital marketing stream including SEO, SEM, PPC, email marketing and affiliate marketing, Sachin also qualifies in Adwords with his hands-on experience in managing largest ad campaigns with 20 lakh+ keywords, $5million monthly spend on Google Adwords, Facebook, Yahoo and Bing network.

Hands on experience in business development strategic plan and alliance partnership.

His ability to manage work in high pressure environment, delivering individual performance along with team and get maximum productivity with his strong Communication and Analytical skills makes him an all rounder.

Dino Morea

Dino Morea

Partner

Celebrity and entrepreneur Dino Morea is a partner and owns stakes in Vertuals. A joint venture between Morea and Digital Entrepreneur Amit Tripathi, Vertuals is set to enable global brands to tell the stories they are passionate about and audio-visually connect them with their stakeholders like never.

Dino came as a natural fit for Vertuals and it is a great moment for having him on board. He brings along an interesting blend of storytelling skills, a deep understanding of the viewers, and an unmatched business sense. His presence will help us extend both our outreach and impact within the current sectors as well as the new client sectors.

Zahid

Zahid

Business Partner

Zahid has done his MBA with specialization in Marketing Management from Mumbai University & has a Commerce degree from Mithibai College and specializes in Marketing Strategies, Brand Communications/ Campaigns (ATL/BTL), Brand Architecture, Brand Research, Product Launches, Digital Marketing, Event Management, PR & Internal Communications.

He got into Marketing with Tata Donnelley and later worked with reputed advertising agencies like Dentsu, Percept, Hakuhodo and others and has successfully handled high profile MNC & Indian brands like Maruti Suzuki, Citizen Watches, Panasonic, HDFC Standard Life, Park Avenue, Parx, Franke, Ericsson, Cadburys, Novartis, Suzlon, Apollo Tyres and Orange etc.

After a rewarding stint in advertising, he ventured onto the Corporate side with Reliance Capital as VP & Head Marketing & Brand and launched Reliance Money brand in India. From Reliance, he moved on to the Spice Group as Sr.Vice President & Head – Marketing & Branding & thereafter at Destimoney Securities as Chief Marketing Officer.

Ruchika

Ruchika

Business Head IP's

Ruchika comes with 12 years of experience building content and leading strategic partnerships and associations across sectors. Prior to Vertuals, she has worked with brands like Viacom 18 | Channel V, where she has closely been responsible for building new content and strategic partnerships.

At Ideate Labs her key focus is on story telling through white label content across video | audio and Digital verticals. During her prior roles, she has enabled young brands to get a creative space to own and associate with.

At a personal front, she is a professional Scuba Diver who loves to travel recently took a break and has traveled solo to 6 countries for 5 months.

Currently she serves as the Business head for Vertuals with a key focus on white label content and innovations for brands through storytelling and content.

Rahul

Rahul

Master Story Teller

With 13+ years of experience in writing across diverse media platforms ranging from feature films, TV, Animation to “viral” Social Media content, Rahul can be safely called an ideation expert and wordsmith.

He has written two books, one of which has been translated into a few international languages. He is Thought Yogi.

Amit Tripathi

Amit Tripathi

Partner

An Entrepreneur and a Digital Marketer with 20+ years of experience, Mr. Amit Tripathi is the Managing Partner at Vertuals. It is his belief in the Power of Content that made him venture into Vertuals, Digital Brand Storytelling arm of IdeateLabs.

He is actively involved in creating unique and path-breaking creative marketing strategies to develop digital presence of brands that Vertuals cater to. He sets organizational goals, builds alliances and designs the expansion plans of the agency.

With a graduate degree in Science and MMS in Finance, Amit describes himself as an “Accidental Marketeer” in the world of advertising. He is a firm believer in entrepreneurial spirit. Hence, he is an active Mentor, Trainer and an Angel Investor.

Apart from this, he spends his weekends teaching at various institutes across the country, such as the IIMs, MICA, JBIMS, SPJain, PKSBE, to name a few.

Vrutika

Vrutika

Partner

Vrutika Dawda is a managing partner in Vertuals. She is a self-driven, growth-oriented professional-turned-intrapreneur with an ability to turn challenges into opportunities. Her ability to achieve beyond what is imagined possible is the defining force in her leadership.

With a deep-rooted interest in numbers, she began her professional journey as a math professor for various private coaching classes post which she made a career shift into the finance industry.

Before her stint with Vertuals, Vrutika worked at Reliance Infocomm and was responsible for automating and setting up internal processes for procurement of Broadband Products and Services. At GroupM, Vrutika was the core team member for the Specialist Units (all non-print) and was the lead in setting up the Commercial and MIS processes, as well as automating multiple functions that were traditionally manually driven.

Our Team

Ajay Tripathi

Ajay Tripathi

MANAGING PARTNER

Ajay has 16+ years of experience in the digital arena. He started his career at Balaji Telefilms and served as their Graphic Head for 3.5 years. Ajay has a flair of taking up challenging tasks and delivering them effectively. His digital media prowess is unmatched especially in Mobile, Augmented Reality and Virtual Reality. He heads Vertuals as the Director.

Dino Morea

Dino Morea

PARTNER

Dino, celebrity and entrepreneur, is a key stakeholder in Vertuals. Dino is the perfect fit for Vertuals as he has an intriguing blend of storytelling skills, a deep understanding of the audience and an unmatched business sense. His involvement helps us extend our outreach and create an impact with our current projects and potential clients.

Amit Tripathi

Amit Tripathi

PARTNER

Amit is an entrepreneur and digital marketeer who is the Managing Partner at Vertuals. He is actively involved in creating unique and pioneering creative strategies to develop the digital presence of brands Vertuals caters to. His faith in the power of content brought him to venture into Vertuals—the digital storytelling arm of IdeateLabs. He is an efficient trainer, mentor and an angel investor. He spends his weekends teaching at various institutes such as IIM, MICA, JBIMS, SP Jain and PKSBE.

Vrutika Dawda

Vrutika Dawda

PARTNER

Vrutika is an energetic growth-oriented professional- turned-intrapreneur who brings with her the ability to turn challenges into opportunities. She is highly competent in achieving more than what is considered possible. Before joining Vertuals, Vrutika worked at Reliance Infocom and was responsible for automating and setting up internal processes for procurement of broadband products and services. She started her career as a Math professor at coaching classes but soon shifted to finance industry.

Harnish Ambaliya

Harnish Ambaliya

Executive Producer

They said, ‘too young to handle many things.’ he said, ‘old enough to face big challenges.’ As a Film Maker and Creative Producer with considerable experience in Digital Content Creation, Harnish has done this and more. He’s worked with highly reputed artists including the likes of Hard Kaur, Kailash Kher to flourishing talents like Thomson Andrews, Raagtrippin, Shraddha Sharma, Desi Swag. When he is not weaving magic at the edits, he hones new skills and comes out with fresh ideas ready to astonish you in all good ways

Urvesh Mehta

Urvesh Mehta

Associate Creative Director

Urvesh is a banker turned film maker with an experience of over 12 years as a professional. He holds a PGD in Film Making and Writing and has worked with multiple companies such as Balaji Telefilms, B4U Music, FoodFood and Shemaroo. With an unmatched passion for cinema and love for content creation as well as curation, Urvesh has worked on corporate films, documentaries, produced and directed various food, entertainment, vox pop shows and advertiser funded programs.

Ayushman Gupta

Ayushman Gupta

EXECUTIVE PRODUCER

Ayushman is a passionate person with 10 years of successful experience in TV and Digital to back him up. Starting his career on a high note with “India’s Got Talent”, he has kept up the streak after shifting to branded content with big players like Myntra, ITC, TGLB etc. If you want relatable content, apt for contemporary times, Ayushman is your man. His focus is to bridge the gap between the creators and the brands and subsequently creating content that impacts pop culture.

Rekha Rao

Rekha Rao

Business Head - Revenue

Rekha is spirited and skilled professional who holds over 20 years of experience in the media and entertainment industry. Her highly organized and focused approach along with her keen attention to detail make her an indispensable part of the team. Her expertise lies in Strategy Planning & Execution, P&L Management, Revenue Modelling, Content Development, Channel Management and Start-Up Incubation. Rekha will play a crucial role as she takes up the responsibility of Revenue Generation & Profitability of Vertuals.